- Positioning: Helps brand owners gain deep insights into market performance, consumer behavior, and competitive trends.
- Objective: Leverage data-driven insights to optimize product listings, advertising strategies, and inventory management, ultimately improving sales conversion
rates and brand influence.
- In depth sales and advertising performance analysis
Our system can provide comprehensive sales and advertising data analysis functions. Obtain key indicators including sales trend, conversion rate, click through rate (CTR), and advertising cost to sales ratio (ACoS). The system supports viewing data changes on a daily/weekly/monthly time dimension and conducting detailed analysis by ASIN/SKU. Through data, it is clear which products perform well, which products need optimization, and whether the input-output ratio of advertising placement is reasonable. In addition, our intelligent analysis engine can automatically identify abnormal data, such as when the conversion rate of a certain product suddenly drops or the ACoS exceeds the set threshold, the system will immediately issue a warning notification.
- Insights into Consumer Search and Purchase Behavior
Through the search term report, it is possible to obtain the actual search keywords used by buyers and their corresponding click through rates and conversion rates, and understand how consumers find the corresponding products. The purchasing path analysis function can display the complete journey of consumers from search to final purchase, including which competitors they have browsed and why they ultimately chose or abandoned the corresponding products. We have specially developed a consumer profiling feature that aggregates data to display the age, gender, geographical distribution, and other characteristics of our main customer groups, making marketing activities more precise.
- Automated reporting and intelligent warning system
Our automated reporting system can generate customized operational analysis reports on a daily/weekly/monthly basis. The report covers key indicators such as sales performance, advertising effectiveness, inventory status, etc. It supports exporting in PDF and Excel formats, and can also be directly sent to a designated email. Our intelligent warning system will monitor the operation status of the store 24/7 and notify immediately when any abnormal situation is found. Each warning is accompanied by detailed problem analysis and improvement suggestions to make quick response decisions. The system also supports setting multi-level warning thresholds to ensure timely detection of problems without being disturbed by irrelevant fluctuations.